your address date name, address Dear ______ (name): For a long time you have been a valued customer and have given our salesman, __________, (name) a warm reception. Regretfully, we must inform you that ______ (name) suddenly died ________ (time). This is a quick note to let you know that _________ (name) will be taking over _________ (previous') territory and will be dropping in on you soon. We think very highly of _____ (name) and his knowledge of our product, _________ (name). We are sure that you will continue to enjoy the same profitable and pleasant relationship that you knew with ______ (previous name). Cordially yours, (name)